About us

Hi, I'm Clare, founder of Dolly Day Dreams & Little Dudes.

Back in 2012, what is now a growing children's fashion brand started in a small back room at home. Like so many mums, I loved dressing my two daughters in beautiful, matching outfits, but I struggled to find the colourful, high-quality styles I was looking for. So, I decided to create a little collection of my own.

What began as a passion project quickly grew into an amazing community of families who shared my love for fun, stylish children's clothing. As demand increased, we expanded our online store, introduced more trusted brands, added boys' collections, and in 2015 proudly opened our first retail store.

Our customers have always shaped the direction of our business. In 2024, after listening to what girls really wanted to wear, we launched D by Dolly—our own activewear and leisurewear brand. It combines the latest trends with bright, colourful designs that let girls feel confident while still looking their age, something parents absolutely love.

We've also continued to grow our Little Dudes range, creating stylish, comfortable clothing for boys, with plenty more exciting collections still to come.

More than a decade later, we're still a family-run business with the same values we started with—offering carefully chosen, affordable children's fashion backed by friendly, personal customer service. Every order means the world to us, and we're so grateful to every family who has been part of our journey.

Thank you for supporting our dream—we can't wait to be part of your family's story too.